'NOTNOT VERIFIED', 2022, Reflective acrylic plaque, 15x15cm.
[ Made as part of the M H Carnegie Fine Art Fellowship Award ]

Are we outsourcing our individual judgment to the endlessly accumulating analytics of social media? It could be argued the wide array of digital measures applied to online interactions, content and individuals are ensuring that one does not just simply evaluate something on its merits. We must also confirm whether it has been verified by social media’s numerics.

The ultimate embodiment of this being, the verification badge. Although social media’s blue ticks of approval might seem innocuous, when this process of verification is applied in real life, one can see how strange it truly is . . . Imagine a few private companies deciding for the globe who or what in our physical reality deserves the perceived quality and authenticity of verification.

By placing these Notnot Verified badges on various Sydney landmarks, both mundane and well known, this series will hopefully encourage individuals to exercise their own judgment as to what deserves verification.